Sunday night I watched a sneak preview of Food Feudsstarring Iron Chef Michael Symon. Chef Symon is traveling around the country visiting cities where comparable signature dishes are an institution. They started off with Pat’s vs. Geno’s cheese-steaks in Philadelphia and Eileen’s vs. Junior’s cheesecake in New York. While Symon poles the local customers and food critics for their choice, Chef Symon ultimately decides who wins the coveted Food Feuds award. Everyone wins, how can they not, national TV coverage is a huge boon to any business.
There’s an old adage, “never run down your competition .” Why? Because customers will flock to the competition to see what’s so bad about their product or to witness a disaster in action…we humans love disasters. Anyway, in this recession, any and all media coverage is well appreciated…even if your tastes are purely subjective. After all, those paying customers who love light and fluffy cheesecake from Eileen’s are just as appreciated as those paying customers who love rich and dense cheesecake from Junior’s, even if Junior’s is the oldest and THE original cheesecake of NYC. And if you like fake cheese like Cheese Whiz you gonna love Pat’s cheese-steak sandwich over Geno’s cheese-steak sandwich with real Provolone cheese. Even if Pat’s is an older institution who claims to have invented the Philly steak sandwich, taste is all relevant. Am I the only one who sees a precedence emerging? We shall see every Thursday night at 10:00 EST.